J Ballentine is a mother, wife, entrepreneur, and chef raised by two Italian parents in upstate New York. Food is an important tradition in Italian households, and it laid a strong foundation for founding Pure Cravings. “When we went paleo, I felt tremendously better,” says Ballentine. “I had always struggled with stomach problems my whole life, and no one could ever really figure out what I was allergic to or what I was sensitive to. When we did this, it was a night and day difference.” Her own experience fed into her passion of having a business of creating these types of meals for people.
Time-Stamped Show Notes
[00:00] Introduction and background of J. Ballentine of Pure Cravings.
[03:25] Getting started.
[08:47] Paleo diet.
[12:47] The goal of the paleo diet.
[14:07] Children and the paleo diet.
[16:42] The team at Pure Cravings.
[18:09] The Pure Cravings kitchen.
[19:55] The business model.
[24:24] Future delivery options.
[26:50] Food for the whole week.
[29:42] The menu.
[32:42] Menu preparation.
[36:27] Menu requests.
[37:10] Ensuring consistency.
[39:34] Eliminating waste.
[41:18] What she’s learned.
[44:55] Training employees.
[46:02] Podcasts that made a difference.
[50:10] Visionary versus Executionary.
[55:00] Parting words.
[57:00] Current delivery locations.
[58:45] Contact information.
- Pure Cravings Website
- Facebook Instagram
- How I Built This Podcast
- Become a Guest on the show
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